Nicholas Krause is an experienced Marketing Analytics and Search Enginge Management Lead obsessed with martech (marketing + technology), merging the disciplines of marketing, technology, and design.

His start in marketing saw him become an ever-evolving and relentless student of Pay-Per-Click and Search Engine Marketing methodology.

He also has acquired web and app development knowledge and is accredited by Google as an app developer.

He has helped agencies reach Google Ads Partner status and HubSpot Diamond Partner status, managed vendors and marketing teams, and a large array of diverse digital marketing and data programs.

His work helps both large and small companies find new customers in a more effective manner. His key tenets are to envision, manage, design, and deliver.

2018-2020 - Search Enginge Management Lead

Worked alongside corporate account managers to oversee a combined $1,000,000+ advertising budget for their 50+ clients including PPC Adwords and Bing campaigns, Facebook and Instagram social campaigns, as well as radio and print campaigns.

Implemented a keyword strategy research and buyer persona process that involved multi-channel touch points driving traffic and conversions. The touch points targeted audiences with PPC, social, landing pages, and email campaigns.

Formulated custom-tailored SEO programs that were easy to explain, scale, report, and execute.

2017-2018 - Digital Marketing Specialist

Successfully launched fast-loading, mobile-responsive websites and microsites with engaging elements like video, contact forms, real-time chat, and blog posts.

Utilized tag manager, analytics, and mouseflow heatmaps to paint a complete picture of the buyer’s journey.

Next level SEO/SEM execution leveraging AMP pages, structured data, SEMrush tools, and programmatic/dynamic display ads.

Wrote persona-focused ads, landing pages, websites, and marketing collateral copy.

2021-Present - Consulting

Development of pre-sales PPC and SEO audits. Digital landscape reports that eloquently speak to the value and need for digital marketing services.

Maintenance and expansion of Tableau and DataStudio client reports. Webhooks, API calls, and updating desired metrics and new data sources.

Consulting on analytics issues. Tag management, redirect solutions, KPI alignments, and attribution models. Ensuring all data sources fit nicely together and fuel insights.

2020-2021 - Search Enginge Management & Data Lead

Aided in and oversaw complex migrations to the HubSpot ecosystem. Helped elevate the company to Platinum HubSpot partnership.

Oversaw strategy for 40+ PPC accounts. Managed remote teams to maintain multi-channel PPC programs. Implemented reporting structures to ensure scalability of PPC programs. Gained and sustained agency Google Ads partnership. Spoke directly to clients on digital marketing efforts.

Performed and trained teams on how to effectively execute best practice PPC audits and worked in conjunction with SEO and web teams to upsell marketing programs.